How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less. But recent research…
In a recent client meeting, I was asked a familiar question: “So, what exactly does a video producer do?” It’s a fair question, I mean,…
B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the sales pipeline, GE CMO Beth…
There’s no denying that we’re living through a time of change for both media and business. Traditional methods of reaching new audiences — and keeping…
It’s been more than 25 years since the Internet went public, but we’re still debating the ground rules for the World Wide Web. In particular,…
Like many other business owners this time of year is full of year-end paperwork and budget planning for the New Year. It seems there are…