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What Marketing Executives Need to Know About Video Production

Who Did That Media? Voice Over / Audio / Video News blog image

In a recent client meeting, I was asked a familiar question: “So, what exactly does a video producer do?” It’s a fair question, I mean, my own mother doesn’t understand what I do!

Keeping my answer short and sweet, I said, “A producer is basically the project manager of a production.” There’s a lot more that goes into it, but this was an easy way to explain what I do.

Here at VideoLink, we speak the language of production with ease, but our clients and customers sometimes need a glossary of terms to better understand the whole process and ensure a successful production. On March 25th at 2pm, we hosted a live video webcast to outline key production roles and responsibilities, which cameras to choose for certain looks, and how to get the most bang for your buck. If you’ve ever wanted to know what an “eyeline” is, then this is the webcast for you.

Read the full article here.

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