Menu Close

Online Shoppers Love Video Ads

Who Did That Media? Voice Over / Audio / Video News blog image

How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less.

But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket.

More than half of consumers feel more confident in their purchases after watching an online video, and 66 percent who watch videos more than once will eventually purchase something, according to stats compiled by eMarketer.

Read the full article here.

Need fresh video creative or voice talent?

Click here to learn more about Who Did That Media and how we can help you or contact us today to discuss your marketing needs:

[contact-form-7 404 "Not Found"]