Ogilvy & Mather just published a Red Paper about “The Digital Social Contract” that will make other agencies green with envy. It explains why traditional…
Back in February 2013, Susan Wojcicki spoke about what the ad world would look like in the future. At the time, Wojcicki’s presentation flew under…
Earlier this year, XAPPmedia CEO Pat Higbie was invited to speak at Hivio 2015: the audio future festival in Los Angeles. In this video, Pat…
Back in the old days (1980’s and 1990’s), producing a video took a lot of technology and talent. Today, it still takes talent (maybe you…
Those who read my “stuff” as the late George Carlin would refer to it, know I don’t usually use such direct, conversational titles. I write…
With 85 percent of Americans online, content is king today for marketers–to build brands, demonstrate expertise and sell product. And no strategy may be more…