Video marketing is ‘set to dominate’ promotion of products, according to experts speaking at the Digi-Talk event held at the Europa Hotel in Belfast yesterday.
Newtownards man Steve Cardwell, who heads up commercial content for Jamie Oliver, spoke about how the celebrity chef had moved from television shows to hundreds of thousands of people watching clips on his online Food Tube site. The YouTube channel includes tie-ins with non-food companies, such as Renault and Google, in a bid to promote the Jamie brand.
And speaking about long-running speculation that the chef’s Italian restaurant chain would come to Belfast, Mr Cardwell said “it will get there one day”.
He also told the Belfast Telegraph last week that Mr Oliver would continue to pressure the Government to introduce a sugar tax next year.
Read the full article here.