Virgin. Starbucks. Buffer. What do all of them have in common? It’s not that they have the best “coffee” or the best “cell phone plans,”…
The explosion of mobile video apps like Vine and Instagram have forced advertisers to adapt to significant changes in the video advertising realm. Mastering the…
It’s that time of year again when we look back at what the world has been loving on the internet this year! Rewind YouTube Style…
As video marketing advisers, our clients depend on our ability to strategize best uses for video and maximize the value-add it generates. We work closely…
How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less. But recent research…
In a recent client meeting, I was asked a familiar question: “So, what exactly does a video producer do?” It’s a fair question, I mean,…