The explosion of mobile video apps like Vine and Instagram have forced advertisers to adapt to significant changes in the video advertising realm. Mastering the new mobile video platforms, along with video content stalwart YouTube, is vital in the success of any advertising campaign. Advertisers are also using creative ways to make the user become a part of the advertisement:
According to Forbes, we can expect mobile video to account for 69 percent of all mobile traffic by the year 2018. This jump in video viewing might have to do with the 6-second video app, Vine, which has a user base of 40 million that continues to grow. Instagram has triple that, with 130 million users. It is clearly vital that advertisers begin to use these mediums as ways to reach out and create a new audience, while building on an existing one.
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