For years, Twitter and its rivals have been crowing about the power of social media to drive TV viewership. Doubling down on these claims, new…
If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at…
Sinclair Broadcast Group, one of the largest U.S. TV station groups, is starting up a new digital division — Sinclair Digital Ventures. The unit will…
The NFL will air an Internet-only national regular-season game next year as a way to test the new TV-video platform. On October 25, a Week…
Public relations is an important part of a business’s marketing strategy. It is the way to create buzz and attract customers. I was surprised when…
Google is taking its data-driven advertising approach to the more traditional world of television — in Kansas City, at least. The company is starting a…