If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at New York’s Beacon Theater Tuesday night. Featuring its top hosts and a concert by pop singer Jessie J, the network showcased what it would have to offer through the lens of the youth themselves.
“All these MCNs [multi-channel networks] saying TV is dead, they are in our offices begging to be on MTV,” Girl Code host Nessa said on stage.
The network introduced eight new series, renewed 10 others—and announced a whopping 85 more shows in development. Returning shows include:
Catfish: The TV Show
Teen Mom 2
MTV president Stephen Friedman explained his slate of shows expresses millennials’ “unbridled optimism” despite the fact that their “big dreams are harder to achieve.”
“It means layered and ironic entertainment,” Friedman said. “The virtue they value above all others is hustle.”
Among the new shows:
America’s Best Dance Crew All-Stars: Road to the VMAs, which will focus on dance teams as they take on VMA-themed challenges.
Middle of the Night Show: A late-night talk show developed with College Humor, in which host Brian Murphy arrives unannounced in a random celebrity’s bedroom and convinces the star to be the show’s co-host on the spot.
Scream: The TV Series, based on the hit ’90s horror series by Wes Craven, debuting June 30. MTV has updated the iconic slasher film for modern times, complete with references to connected homes and extremely rapid text messaging. (Sadly, Ghostface has gotten a makeover. The new mask is still spooky, but we have to admit we’re a little nostalgic for the vintage look.)
Read the full article here.
Need fresh video creative or voice talent?
Click here to learn more about Who Did That Media and how we can help you or contact us today to discuss your marketing needs:[contact-form-7 404 "Not Found"]