Menu Close

Social Media Talk May Correlate To Cancelled TV Shows

Who Did That Media? Voice Over / Audio / Video News blog image

Can social media predict which TV shows might be cancelled?

Networked Insights, an analytics, audience-centric company that focuses on brands, says shows that ended up being “cancelled” had a low ‘love’ index — meaning not much in the way of social media conversations where there were high volumes of sentiments/words like “love,” “like,” “hope” and other emotions.

Research said these eventually cancelled TV shows (or ones that will be) had a low ‘love factor,’ the “conversation index for emotional attributes,” a 50 index. On the flip side, shows that weren’t cancelled had a high ‘love’ factor index of nearly 120.

Social media conversations that had a high level of ‘disapproval’ — shows that were eventually cancelled — had a 60 index. Those shows that survived had a 40 index. Words contributing to the ‘disapproval’ factor in social media included “hatred” emotions and sentiment — and low number of more positive feelings.

Read the full article here.

Need fresh video creative or voice talent?

Click here to learn more about Who Did That Media and how we can help you or contact us today to discuss your marketing needs:

[contact-form-7 404 "Not Found"]