Infomercials are hard sell, direct response TV commercials that usually last between 15 and 30 minutes. This is called long-form advertising, and is used for…
People relate to other people. Putting people into your commercial can help draw your target audience in as opposed to a 30 second shot of…
Advertising on TV offers a number of benefits to businesses by incorporating sound, images and movement to make the whole package interesting for consumers. Ads…
The web trending towards video is obvious. After all, YouTube is the #2 search engine in the world. This may lead you to the conclusion…
With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them…
Imagine you’re watching TV, and are interested in purchasing the coat you’ve just seen advertised. Instead of pulling out your smartphone to search for the…