As video marketing advisers, our clients depend on our ability to strategize best uses for video and maximize the value-add it generates. We work closely…
How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less. But recent research…
In a recent client meeting, I was asked a familiar question: “So, what exactly does a video producer do?” It’s a fair question, I mean,…
B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the sales pipeline, GE CMO Beth…
There’s no denying that we’re living through a time of change for both media and business. Traditional methods of reaching new audiences — and keeping…
It’s been more than 25 years since the Internet went public, but we’re still debating the ground rules for the World Wide Web. In particular,…