Normally, I might take a look back at 16 of the top trends, most read, shared, and talked-about Tubular Insights posts of 2016. But, this wasn’t a normal year. And I’m not even talking about global news, important issues, and sporting events like the US election, the Brexit referendum, climate change, fake news, the Rio Olympics, or the World Series. Yes, all of these were big stories that caught the attention of video marketers as well as the rest of the world. But, I’m talking about unexpected news and developments in the online video and internet marketing industries like the sudden death of Vine, the bewildering birth of Pokémon GO, the unforeseen delays in the adoption of virtual reality, and the unanticipated popularity of live video streaming, the surprising implosion of Yahoo! Screen (née Yahoo! Video), and the startling explosion of Samsung Galaxy Note smartphones. But what about trends and insights about video marketing in 2017?
Hoping to discover the way forward by looking backwards when the market is moving sideways would be like driving a car down a dark and twisting road by looking in the rear-view mirror and hoping we don’t end up in a ditch. So, what do we need when the times, they are a changin’?
Current Trends in Video Marketing
For starters, we need critical data. Then, we need a deeper analysis of the top trends in the digital video marketing business. Fortunately, we got a bit of both last week – just in time for all of us to examine and evaluate before we’re expected to deliver strategic insights and tactical advice in the coming year.
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