It’s no secret that 2016 was an enormous year for corporate video production. More videos were created and viewed than ever before. It’s become clear that if you want to build a connection with your digital audience, video is your best tool moving forward. However, even as video is a relatively new type of corporate media content, it’s also constantly evolving. If you keep focusing on the same types of videos that you’ve produced over the past several years, you’ll quickly fall behind.
In order to succeed with your corporate video production in 2017 and beyond, you must pay careful attention to the trends that affect what content your audience enjoys and expects from their favorite brands. To help give you a leg up on your competition in the new year, here are six current video trends that are sure to impact on how effective your marketing is in 2017 and the years to come:
1. Continued Mobile Growth
We know that mobile traffic has overtaken traditional traffic, so it’s no surprise that mobile video content is poised to grow at a huge clip. In fact, experts believe that mobile video ads are set to be the quickest growing digital advertising segment over the upcoming five years. This means that if you want your video ads to be successful, they must be tailored to the mobile audience. Keep the videos short and sweet, and make sure to hook them in the beginning. Ensure that your ads work across all devices and you’ll have a good chance of converting users.
2. Emphasis on Live Videos
Everybody has access to a video camera in their pocket today, so we’ve quickly gotten used to having video content available in near-real time. The emergence of streaming platforms like Twitch and Periscope have proliferated this vision. Now that industry behemoths such as Facebook, YouTube and Twitter are adding live functionality, you’re not going to be able to avoid it – you need live content. Throughout 2017, consider taking coverage of your events, Q&A sessions, or interviews live. Best of all, live content can be repackaged and released as premium content afterward, giving you more bang for your production buck.
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