If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its…
Video marketing has become one of the greatest tools for online businesses to enhance their market presence. As the attention of the consumers are shortening…
With online video views expected to reach 1.6 billion in 2016 (Cisco, 2014) and 80% of people more likely to buy an item they see…
The explosion of mobile video apps like Vine and Instagram have forced advertisers to adapt to significant changes in the video advertising realm. Mastering the…
As video marketing advisers, our clients depend on our ability to strategize best uses for video and maximize the value-add it generates. We work closely…
How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less. But recent research…