With 85 percent of Americans online, content is king today for marketers–to build brands, demonstrate expertise and sell product. And no strategy may be more…
Marketing professionals, journalists and content curators are, once again, turning to the value of online video. In reality, we probably never left. Rather, other trends…
When it comes to content marketing, the role of video is becoming increasingly clear. Today, more than ever, companies are realizing that video has a…
If you’ve been reading Marketing Dive lately, you know there’s been a steady stream of news on video marketing, with new features being announced almost…
While Twitter and others are betting big on the future value of video, the marketers of today have been slow to adopt video-marketing tools from…
In the last couple of weeks we’ve seen some excellent examples of event-driven video marketing coming out of Hollywood, with two much-anticipated superhero-filled film trailers…