With 85 percent of Americans online, content is king today for marketers–to build brands, demonstrate expertise and sell product. And no strategy may be more effective–or “kingly”–than video content and video marketing in light of this extraordinary statistic from Forrester Research: Video is worth 1.8 million words per minute of text.
Just think about the sheer impact of 1.8 million words. If they were web pages, posts or tweets, they would number in the thousands, take months to write and remain largely unread given the challenge of reading that much copy.
All this makes video strategy and video marketing the most effective use of a company’s time, energy and dollars–and a new gold standard as a content marketing tool.
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