While Twitter and others are betting big on the future value of video, the marketers of today have been slow to adopt video-marketing tools from the big marketing cloud-based platforms.
This according to a recent report by VB Insight, which finds that video marketing tools are among the least utilized features of marketing cloud solutions, currently being used by only about 20 percent of the nearly 1,500 marketers who were surveyed.
That’s a significantly lower uptake than marketers report for more traditional activities, such as email marketing, or lead generation.
“It seems that, while marketers have eagerly adopted clouds for things they were already doing, they’ve been slower to embrace the power of marketing clouds for more niche activities in social and mobile, where video looms huge,” said John Koetsier, VB Insight leader and author of the report.
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