Television 2020 vision is about personalized technology, on-demand viewer experience, individuated content distribution, binge-watching, small television shows and independent cinema, innovative television formats, more localized and vernacular…
With 85 percent of Americans online, content is king today for marketers–to build brands, demonstrate expertise and sell product. And no strategy may be more…
Marketing professionals, journalists and content curators are, once again, turning to the value of online video. In reality, we probably never left. Rather, other trends…
If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its…
How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less. But recent research…
There’s no denying that we’re living through a time of change for both media and business. Traditional methods of reaching new audiences — and keeping…