Video marketing has become one of the greatest tools for online businesses to enhance their market presence. As the attention of the consumers are shortening…
The beginning of a new year is always a time when we set new goals, both for ourselves and for our businesses. If you truly…
B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the sales pipeline, GE CMO Beth…
It’s said that copywriters are the unsung heroes of the advertising world. The art directors often get the accolades and the glory. They are more…
According to a recent survey, videos had an average time on site of 5 minutes 29 seconds, while posts without videos saw an average time…
While ad spending often attracts the lion’s share of attention in online video, let’s not forget that video is a marketing tool, too. To be…