When I was first starting out as a voice over talent, when mammoths roamed the earth and cassette tapes were the norm, my dad urged…
As video marketing advisers, our clients depend on our ability to strategize best uses for video and maximize the value-add it generates. We work closely…
How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less. But recent research…
In a recent client meeting, I was asked a familiar question: “So, what exactly does a video producer do?” It’s a fair question, I mean,…
B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the sales pipeline, GE CMO Beth…
There’s no denying that we’re living through a time of change for both media and business. Traditional methods of reaching new audiences — and keeping…