In a move that is symbolic of bigger shifts taking place in the nature of media, the Cabletelevision Advertising Bureau is leaving the cable TV…
Can social media predict which TV shows might be cancelled? Networked Insights, an analytics, audience-centric company that focuses on brands, says shows that ended up…
Marketing professionals, journalists and content curators are, once again, turning to the value of online video. In reality, we probably never left. Rather, other trends…
For years, Twitter and its rivals have been crowing about the power of social media to drive TV viewership. Doubling down on these claims, new…
If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at…
Online video is undoubtedly changing the way audiences engage with content, ads, and brands, and small businesses and enterprises alike are starting to take advantage.…