The popularity of video content continues to grow, and it’s more important than ever for marketers to develop an engaging video marketing strategy to capitalize on the power of the ever-growing video content phenomenon.
In their recent report, Video Statistics: The Marketer’s Summary 2014, Invodo highlights a multitude of video marketing trends around the growth of video for mobile and social, as well as the impact that video continues to have on search engine results as well as on more traditional marketing methods like email marketing.
Here’s a look at ten video statistics from Invodo’s report that I found most compelling, my thoughts on why these data points are important to marketers, and some resources to help develop a top notch video marketing strategy for your brand.
1.) 74% of all internet traffic in 2017 will be video
With video projected to account for nearly three quarters of all internet traffic in just a few short years, it’s crucial for marketers to flesh out their video content strategies early on. This means identifying the types of video content that are essential to a diverse strategy, then building the right creative team to execute on those plans. For inspiration and tips to help develop your video marketing strategy, check out our new Video Marketing Resource Page.
Read the full article here.