More than a decade after its launch, Facebook has finally found its feet as a powerful marketing platform. When Pricewaterhouse Coopers surveyed 19,000 online shoppers…
Not measuring your video marketing is like rowing a boat with only one paddle: Try as you might, you’re probably traveling around and around in…
In 2014, we saw a rise in trackvertising, native video ads went mainstream and viewability was on the tip of everyone’s tongue. So what curveballs…
This year has been called “The Year of Video Marketing,” as businesses find new, inventive ways to use the medium to reach customers. Videos stand…
The world is shifting, and this shift means changes to the way content producers execute video marketing tactics. The Content Standard has continued to follow…
Marketing is as much of an art as it is a science and no more apparent can this be seen in video marketing. Behind the…