The world is shifting, and this shift means changes to the way content producers execute video marketing tactics.
The Content Standard has continued to follow and report on significant changes to industry standards, consumer consumption shifts, and various acquisitions that may impact the future of video content and marketing.
According to Cisco Visual Networking Index, consumer video traffic is projected to represent 79 percent of all online traffic by 2018. For video marketers, that’s a calling card for a revamped approach to content marketing and the way they expect to spend their budgets. Keeping track of what’s trending, how people are consuming content, and ways to implement new tactics and resources can be a daunting, but necessary, task.
Marketing technology company Unruly recently released an infographic, “The Geography of Sharing,” documenting changes in consumers’ consumption of video.
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