Ogilvy & Mather just published a Red Paper about “The Digital Social Contract” that will make other agencies green with envy. It explains why traditional…
Back in February 2013, Susan Wojcicki spoke about what the ad world would look like in the future. At the time, Wojcicki’s presentation flew under…
Back in the old days (1980’s and 1990’s), producing a video took a lot of technology and talent. Today, it still takes talent (maybe you…
Those who read my “stuff” as the late George Carlin would refer to it, know I don’t usually use such direct, conversational titles. I write…
With 85 percent of Americans online, content is king today for marketers–to build brands, demonstrate expertise and sell product. And no strategy may be more…
Marketing professionals, journalists and content curators are, once again, turning to the value of online video. In reality, we probably never left. Rather, other trends…