The rumor mill is abuzz once again with speculation around possible plans by Apple to introduce a web-based television service. Apple is no stranger to…
The Weather Channel today announced sweeping changes in the network’s strategy and programming, returning mornings to weather coverage and ending the network’s investment in non-weather…
In a move that is symbolic of bigger shifts taking place in the nature of media, the Cabletelevision Advertising Bureau is leaving the cable TV…
Can social media predict which TV shows might be cancelled? Networked Insights, an analytics, audience-centric company that focuses on brands, says shows that ended up…
For years, Twitter and its rivals have been crowing about the power of social media to drive TV viewership. Doubling down on these claims, new…
If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at…