Consumers enthusiastically watch branded videos—and the funnier or more informative they are, the better. That’s according to new video marketing research from Levels Beyond that found some surprising gaps in attitude between consumers and marketers.
Levels Beyond found that 59 percent of consumers surveyed said they are likely to watch a branded video when they visit a website, and 61 percent have watched a branded video when a friend shared it socially. But on the marketing side, a whopping 75 percent of marketers said that producing and delivering video (outside of commercials) is not a top priority.
“Consumers want more than just text updates—video offers brands an easy opportunity to engage more effectively with consumers across social channels,” the company notes.
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