Hubspot posted some recent statistics and predictions that should get small business marketers excited about using videos for small business marketing. For instance, videos will account for almost three-quarters of internet use in 2017. By 2019, video traffic will increase to about 80 percent of all internet traffic. This is certainly the right time for smaller companies to gain a competitive edge by concentrating on effective video making and video marketing ideas. Otherwise, they might find themselves losing customers to companies that do invest in videos.
Five Cost-Effective Video Marketing Ideas for SMBs
Most small business tips advise owners and managers to focus on their business goals. If your goals include growth, brand recognition, customer loyalty, and better customer service, consider these ideas for the kinds of videos that can help:
1. Social Videos
Social videos give you a way to virally promote your brand, generate leads, and increase sales. Since these videos face competition from other social posts, they need to contain excellent content and have a compelling theme and title. On the positive side, social videos can be fairly short if the main goal is to draw viewers in to gain more information elsewhere.
For instance, many social videos are meant to interest viewers enough to visit a business site or fill out a lead form. Punchy and focused videos that only last a couple of minutes can work very well.
Read the full list of ideas here.
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