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WRAL: Streaming TV Apps Get a Fresh, Intuitive Design

WRAL streaming TV apps

WRAL’s streaming apps for Roku, Amazon Fire TV, Apple TV and Android TV received an update with a cleaner and clearer user interface and an improved user experience. The update makes finding the live or latest on-demand newscast easier to find and watch, and dramatically simplifies the app’s navigation to drive engagement with WRAL’s rich news archive.

In 2016, WRAL Digital made a concerted investment in the burgeoning TV streaming landscape with apps for Amazon Fire TV and Apple TV devices. The company’s Roku app also received a major update with a modern user interface, and more opportunities to reach a growing segment of “cord cutters.”

Read the full report from WRAL-TV.

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