Why is online video marketing so important in 2014? This is the question we are going to answer in this post, but first there are a couple of other key questions that we need to consider: does my company or brand need videos? Does video marketing provide a good ROI compared with other marketing efforts?

We have already shared a guide to video SEO and optimized video hosting options for enhanced video SEO, but first you have to know if video marketing is right for you.

If I had created a video instead of this blog post to make my point I am sure I would have enticed an (even) bigger audience than I will now. We would agree that a motion picture normally attracts us more than an intriguing novel or comic book based on the same story.

Although some people prefer reading, when we are focused on exposing our marketing efforts to the maximum number of people, video is the answer. Let’s compare the different interest levels by looking at the common reaction to text content, infographics or online videos. Which one do you think is more effective?

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