Explainer videos, those seemingly cookie cutter shorts you see popping up all over the place, are definitely trending in online marketing. Unfortunately, while there are exceptions, most are an exercise in patience as their utterly transparent three-act structure quickly causes your eyes to glaze over.So, what makes a great explainer video? After years of both watching and producing these , I’ve come up with a few points on how to make the best explainer video.

They get to the point.

William Shakespeare once said “Brevity is the soul of wit.” When it comes to explainers, no truer words have ever been spoken. With the rapidly atrophying attention spans of online-media consumers, it’s important to get viewers watching and taking in your message. A good explainer video says what people need to hear to become believers and leaves the finer details to your website.

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