Menu Close

Facebook with Autoplay, Passes YouTube For Video Views

Who Did That Media? Voice Over / Audio / Video News blog image

In an interview with Beet.tv, comScore’s co-founder and executive chairman Emeritus Gian Fulgoni said that Facebook passed YouTube for video views on desktop for the first time, delivered nearly a billion more than YouTube August. And yes, if you’re wondering, Facebook’s autoplaying of videos contributed to that. On mobile, YouTube maintained its lead.

Fulgoni commented that the numbers are “pretty amazing,” while noting Facebook’s auto-play advantage over YouTube’s user initiated engagement, telling comScore:

“While there’s reach advantage for auto-play, there’s an issue as to whether you’re getting good engagement. You’re getting good engagement from user-initiated (video on YouTube) by definition.”

Read the full article here.

Need fresh video creative or voice talent?

Click here to learn more about Who Did That Media and how we can help you or contact us today to discuss your marketing needs:

[contact-form-7 404 "Not Found"]