In an interview with Beet.tv, comScore’s co-founder and executive chairman Emeritus Gian Fulgoni said that Facebook passed YouTube for video views on desktop for the first time, delivered nearly a billion more than YouTube August. And yes, if you’re wondering, Facebook’s autoplaying of videos contributed to that. On mobile, YouTube maintained its lead.
Fulgoni commented that the numbers are “pretty amazing,” while noting Facebook’s auto-play advantage over YouTube’s user initiated engagement, telling comScore:
“While there’s reach advantage for auto-play, there’s an issue as to whether you’re getting good engagement. You’re getting good engagement from user-initiated (video on YouTube) by definition.”
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