As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand’s marketing strategy.

A report published by Demand Metric indicates that 70 percent of marketers are now using videos in their marketing strategies. Another 82 percent of marketers indicate that video content marketing has proven to be successful. Given these numbers, obviously there is plenty of reason to consider implementing video content marketing in your current marketing strategy. If you plan to incorporate video content marketing in your strategy, it is important to make sure you are following the guidelines below to achieve optimal success.

1. Identify goals.

Begin by thinking about what you wish to accomplish with your video content marketing strategy. Do you want to draw attention to your products and services? Do you want to use your videos as a recruitment tool? Are you trying to increase brand awareness?

Whatever it is that you want to accomplish from your videos, take the time to define your goals. It is only through defining your goals that you can accurately measure whether your video content marketing strategy has succeeded. You need to determine how you will know if you have actually succeeded. For instance, will you define success by the number of times that your video is viewed? Or, will you gauge success based on the number of shares that your video receives?

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