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Draft a Winning Video Marketing Strategy

Who Did That Media? Voice Over / Audio / Video News blog image

Consumers have changed the way they like to view advertisements. The time is gone when print media – newspapers, magazines, telegraphs, and the like – was the golden-haired child of marketing. Instead of sitting in front of the TV for hours, shoppers are now online watching movies, TV shows, and a whole host of educational and entertainment videos — and all of these videos have the opportunity to be prefaced with a relevant ad. In fact, a whopping 85.1 percent of the U.S. Internet audience viewed online video in January 2014 and nearly 26.9 billion video ads were viewed.*

With those numbers in mind, it goes without saying that in some cases online video advertisements have as much reach (or more) than TV ads. Companies are taking advantage of this by publishing marketing videos that inspire people to fall in love with their brands, talk about them to friends and share their videos over social media. If you are looking to be inspired here is a list of some of the best marketing videos to be published online in recent history and some insight into why they are successful.

If you have not already done so, these metrics probably make you want to integrate video into your marketing strategy. I know from experience that when you are too close to your creative it is hard, as they say, to see the forest through the trees. When that happens you may find yourself paralyzed with the minutia of tasks necessary to create marketing videos, or creating a series of videos that seem unrelated to each other or even worse, creating videos that seem unrelated to your business. Here are 13 simple tips to help you stay focused, on point and create a video marketing strategy that makes sense.

1. Start creating video content. Period. Visual content consumption trumps written or audio consumption. That is, around 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.** Videos are a great way for consumers to remember your product, so do what you need to do to get started right now.

2. Leverage YouTube. Their videos are EVERYWHERE. Besides the fact that people use YouTube as a search engine in and of itself, its reach is enormous. Twitter, one of the world’s most popular social networking sites, stated that there are more than seven hundred million YouTube videos shared via its site every minute. Besides Twitter shares, YouTube videos are embedded on blogs, shared via Pinterest, Facebook and Google Plus.

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