It’s said that copywriters are the unsung heroes of the advertising world. The art directors often get the accolades and the glory. They are more…
Developing a marketing plan can seem like a daunting task, but with some research and planning a small business owner can develop strategies that can…
Infomercials are hard sell, direct response TV commercials that usually last between 15 and 30 minutes. This is called long-form advertising, and is used for…
An average of 75 million people in the U.S. watch online video every day, streaming almost 40 billion videos every month. YouTube accounts for the…
Radio advertising is often referred to as the red-headed stepchild of the industry. Most creatives, and agencies in general, would rather be working on something…
If you’re interested in the immense potential of creating, sharing and distributing digital content in 2014, consider who’s doing it best to help you achieve…