With 85 percent of Americans online, content is king today for marketers–to build brands, demonstrate expertise and sell product. And no strategy may be more…
Apple staked a new claim to the living room on recently, as the maker of iPhones and other hand-held gadgets unveiled an Internet TV system…
TV is troubled these days. Not the content—we’re in the midst of a Cambrian explosion of excellent programming—but the process by which we discover, find,…
The rumor mill is abuzz once again with speculation around possible plans by Apple to introduce a web-based television service. Apple is no stranger to…
The Weather Channel today announced sweeping changes in the network’s strategy and programming, returning mornings to weather coverage and ending the network’s investment in non-weather…
Marketing professionals, journalists and content curators are, once again, turning to the value of online video. In reality, we probably never left. Rather, other trends…