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Slacker Radio Adopts XAPP Interactive Audio To Connect Mobile Listeners To Content

New voice-activated content discoveries promote stations, songs and artists to improve the listener experience

Slacker Radio, a leading Internet radio service, and XAPPmedia, the leader in interactive audio services for advertising, content discovery and app navigation, today announced that Slacker is leveraging XAPP’s Content Discovery service to drive listener engagement across its stations.

XAPP Content Discoveries are served between music tracks, to promote stations, songs and artists and other features available on Slacker. For example, while listening to the popular “Today’s Hits” station on Slacker a listener may be presented with a teaser for related programming. Requiring no touch screen interaction, each XAPP prompts a user with the exact phrase to say if they are interested in the promotion.

Specific examples include:

  • Listen Now: Listeners can simply say, “listen now” to immediately play a recommended station
  • Set A Reminder: Listeners can say “Set Reminder” to alert them when a new station is launched.

See examples here:

Providing Slacker listeners with XAPP integration enables an exciting way of surfacing recommended programming to users based on their individual listening habits. In a recent survey of test listeners, 54 percent reported XAPP prompts are a fun and easy way to interact with Slacker Radio.

Read the full article here.