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Mobile Growth Means New Challenges for Video Content Marketing

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Mobile video viewing is growing faster than ever. The slew of devices to choose from, faster networks, and more bandwidth have all led users to flock to mobile to consume video, a trend that signals new challenges for video content marketing.

According to Ooyala’s Q2 2014 Global Video Index Report, mobile video viewing has doubled in the past year to become more than 25 percent of all online viewing. By 2016, that number will increase to over 50 percent, the company predicts.

This meteoric growth means marketers will need to fast-forward plans to boost mobile as part of their video strategy. The days of TV-centric business models are over. “Virtually every industry pundit now realizes that mobile video will impact service provider and broadcaster business models,” Ooyala reports.

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