Craig Schwalb Joins WTOP, Washington as Director of Content Integration and Operations

Programming pro Craig Schwalb is named director of content integration and operations for Hubbard Radio’s WTOP, Washington. At the same time, Hubbard announces that Sarah Beth Hensley is assuming the digital news director position for WTOP. That position opened after Julia Ziegler was promoted to director of news and programming. Hensley is returning from maternity leave from her previous position as digital news manager. Ziegler says, “The addition of our new director of content integration and operations was incredibly important to me in terms of being able to serve the newsroom most effectively. An additional member on the leadership team helps ensure we meet our content evolution and quality control goals, as well as our goals for team training, development and growth.” Schwalb was most recently program director for WABC, New York. Prior to that, he was program director at Cumulus Media’s news/talk WPRO-AM/WEAN-FM, Providence. He says, “For news and content, D.C. is the epicenter. And if you are in D.C. you are listening to ‘TOP. Joining this great station at this fascinating time is an absolute honor and a dream come true. Thanks to Joel Oxley, Julia Ziegler, and Greg Strassell for this incredible opportunity.” Ziegler says of Hensley, “In our roles as digital news director and digital news manager, respectively, I have had the opportunity to work very closely with Sarah Beth and am constantly reminded of her commitment to excellence and dedication to the WTOP mission and vision.” Schwalb starts his new position Monday (3/16), and Hensley’s new role begins on April 14.