When I was first starting out as a voice over talent, when mammoths roamed the earth and cassette tapes were the norm, my dad urged…
Google Inc. (GOOG)’s YouTube is reaching into its pockets again to develop more Web programming. The online video-sharing service is investing in its top talent…
TV isn’t just for entertaining. It’s helpful for entrepreneurs too! TV shows may be all about ratings and over-the-top personalities. But in today’s reality show…
It’s here at last: The five broadcast networks finished announcing their plans for next season so we can present the full final fall TV schedule…
Developing a marketing plan can seem like a daunting task, but with some research and planning a small business owner can develop strategies that can…
Infomercials are hard sell, direct response TV commercials that usually last between 15 and 30 minutes. This is called long-form advertising, and is used for…