Online video marketing is getting more mature, and so are the tools that support it. That’s the focus of “Market Overview: Online Video Platforms for…
More than a decade after its launch, Facebook has finally found its feet as a powerful marketing platform. When Pricewaterhouse Coopers surveyed 19,000 online shoppers…
Not measuring your video marketing is like rowing a boat with only one paddle: Try as you might, you’re probably traveling around and around in…
Some of this year’s Super Bowl commercials focused on tugging at viewers’ heartstrings, challenging stereotypes and trying to make the world a better place —…
The saturated news media coverage of the events leading to NBC’s suspension of the anchor Brian Williams last week left many people wondering what all…
In 2014, we saw a rise in trackvertising, native video ads went mainstream and viewability was on the tip of everyone’s tongue. So what curveballs…