Since I wrote a book titled The Presentation Secrets of Steve Jobs, I’ve been searching for a presenter — at Apple or any other company — who comes close to sharing Jobs’ presence on stage. It hasn’t been easy. Jobs was charismatic, inspiring, humorous, dramatic, engaging and polished, and his slides were beautifully designed.
Apple is giving one vice president more time on stage and he’s the most compelling business presenter I’ve seen in a long time. His name is Craig Federighi, Apple’s senior vice president of software engineering.
Apple CEO Tim Cook introduced Federighi as “Superman” at Apple’s annual WWDC developers conference on June 2. Cook may have been referring to Federighi’s presentation skills. Federighi commanded 70 percent of the entire presentation and clearly stole the show, given the reaction he attracted in the audience and among bloggers who covered the event.
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