In a move that is symbolic of bigger shifts taking place in the nature of media, the Cabletelevision Advertising Bureau is leaving the cable TV…
Infomercials are hard sell, direct response TV commercials that usually last between 15 and 30 minutes. This is called long-form advertising, and is used for…
People relate to other people. Putting people into your commercial can help draw your target audience in as opposed to a 30 second shot of…
While national TV advertising is usually out of an entrepreneur’s price range, advertising on local stations and on cable television can be surprisingly affordable. And…