Lots of options for interactive video ads, best practices apply When it comes to interactive video advertising, almost everyone is a newbie. That’s because, according…
Below are some highlights from Nielsen’s October PPM data across 45 markets* using the full-week (Mon.-Sun. 6 am.-midnight) daypart and audience shares for the 6+,…
Twitter is rolled out its “Nielsen TV Twitter Rating” system in the US in October. The metric was first announced in 2012, and was developed…
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