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Interactive Video Ads Create Two-Way Communication

Who Did That Media? Voice Over / Audio / Video News blog image

Lots of options for interactive video ads, best practices apply
When it comes to interactive video advertising, almost everyone is a newbie. That’s because, according to various rough estimates, only about 10% to 20% of all digital video ads have some kind of interactive component.

For years, the term “interactive” has also been a synonym for online or digital. But these ads were really mostly static. Now, though, when applied to video advertising, the term interactive is used to describe some type of give-and-take, a two-way communication between advertisers and audiences,

Read the full report here.