With higher conversion rates and improved ROI, 69 percent of marketers claim they plan on increasing video marketing budgets.

Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine.

According to a video benchmark report from video marketing and analytics platform Vidyard, 71 percent of marketers said their video content’s conversion performance was either somewhat or much better compared to other types of marketing content.

Based on a poll conducted by marketing research firm Demand Metric and sponsored by Vidyard, the video marketing benchmark report included survey data from 235 respondents representing B2B, B2C and agency organizations.

When asked if they believed their video marketing ROI was getting better, staying the same, or declining, nearly half of the survey respondents claimed video content ROI was improving.

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