When I was first starting out as a voice over talent, when mammoths roamed the earth and cassette tapes were the norm, my dad urged…
New research from the University of Sydney Voice Research Laboratory has discovered unique vocal cord vibration patterns might be the secret behind a good radio…
Developing a marketing plan can seem like a daunting task, but with some research and planning a small business owner can develop strategies that can…
Radio advertising is often referred to as the red-headed stepchild of the industry. Most creatives, and agencies in general, would rather be working on something…
With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them…
We tend to hear a lot about the early-adoption habits of affluent Americans in terms of digital media, but radio as an effective vehicle for…