Radio advertising is often referred to as the red-headed stepchild of the industry. Most creatives, and agencies in general, would rather be working on something…
If you’re interested in the immense potential of creating, sharing and distributing digital content in 2014, consider who’s doing it best to help you achieve…
People relate to other people. Putting people into your commercial can help draw your target audience in as opposed to a 30 second shot of…
New Mobile Audio Ad format fetches $20 CPM! There has been a lot of talk about Internet Radio’s low CPM challenges. Today, XAPPmedia launched a…
If you thought video content marketing and static content marketing were similar marketing strategies, you might want to think again. These methods are actually very…
Want to lose your customer? Deliver a bad customer service experience. And it doesn’t really have to be that bad. Sure, if it’s flat out…