With over a billion monthly unique visitors, YouTube has an audience for just about any type of video content. You know a ton about your area of expertise, so share your knowledge by establishing your own YouTube channel.

There are tons of benefits to incorporating YouTube into your video marketing strategy. The main one is: Google owns YouTube, which means videos published on the platform rank really well in search results. Additionally, creating valuable videos that help buyers and sellers understand the market also make leads feel more connected to you. If you execute your video marketing strategy well, you can turn 10 minutes of your time into an invaluable, evergreen, trust-building marketing tool!

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